Reusable silicon cupcases – practical & fun!
Our mission with this project was to show the products reusable function and to create a lighthearted, warm video that is oozing with baking joy.
We designed playful captions, delivering their USPs whilst bouncing around the screen in rhythm with a fun music tune. You come away from watching knowing full well how useful these little silicon cases are, even if we used very short captions. Easy to read and straight to the point!
We work with our clients to create a full storyboard of ideas plus a design brief, as the very first stage of our creative process.
What you see above is the longer main video. This was also delivered in 3 separate 15 second square versions optimised for social media. There are many ways for you to extend on your budget and end up with a larger number of outputs. We can also reduce costs if a number of products can be shot and animated at the same time and in the same style.

